Beauty by LadyCode was founded by Lisa Opie, the creator of Vizcaya Swimwear, LisaLASHES, the LadyCode Shop, and the founder of women's empowerment platform LadyCode. With a social media presence of over 400,000 followers, Lisa is dedicated to using her influence to promote women's empowerment and wellness.
Lisa has over 8 years of experience with hair and makeup, and has been trained in New York by Mario Dedivanovic, Kim Kardashian's favorite makeup artist. Lisa studied hair from Jen Atkin, another Kardashian favorite and founder of OUAI Haircare at her Mane University in New York City. In 2018, Lisa continued her education by taking her second master class with Makeup by Mario in Miami, FL. In addition to her second makeup master class, Lisa received her second hair certification from Chris Appleton's Fabulous AF master class in Los Angeles, where she also attended a seminar with Kylie Jenner's makeup artist Ariel Tejada (@makeupbyariel), Lilly Ghalichi-Mir, and Patrick Ta.
Beauty by LadyCode works with celebrities and top models on a regular basis, but the main focus is pageantry. As a former beauty queen herself, Lisa taught herself how to do her own hair and makeup for competitions as she considered herself very "picky" with her looks. Over time, Lisa has perfected the competition look for both hair and makeup. Lisa has held local, state, and national titles in the Miss United States, Miss USA, and Miss Nationwide systems, and placed in the top 5 at Miss United States 2012.
Lisa's background as an artist has helped develop her creative technique with beauty. Lisa has always been passionate about drawing, painting, mixed media, photography, and time studio work. In high school, Lisa was one of the youngest members of the Art Honor Society and the only student in her class who took AP Studio Art as a junior. Lisa was accepted into the prestigious art program at Virginia Commonwealth University, which is ranked as the best art school in the nation by U.S. News and World Report.
Lisa is a trendsetter in the beauty industry with her beauty-based channel on YouTube with over 4 million views. Lisa has taught pageant-based makeup workshops in New York, New Jersey, and Miami in 2017. Last fall, Lisa was a featured panelist at the Indie Beauty Expo in New York City.
Lisa's vision for Beauty by LadyCode is to create a sisterhood where the contestant has a support base within her glam team. Beauty by LadyCode has strong partnerships with PageantLIVE (awarded Best Media of 2015 by Prestige Pageantry Awards and in 2018 by the Global Beauty Awards) and Vizcaya Swimwear (awarded Swimwear of the Year 2016 by Beauty It's Everywhere). With these partnerships, Beauty by LadyCode clients receive media exposure and support from PageantLIVE and LadyCode, and further career opportunities with Vizcaya Swimwear.
In 2019, Beauty by LadyCode was nominated for the second time for best hair and makeup by the Global Beauty Awards, and for best hair and makeup by Beauty It's Everywhere. Beauty by LadCode was ranked in the top 5 best hair and makeup artists in the pageant industry in 2018.
Image by Jose Burrola//Intuition Design Photography